CCLHD - People and Culture Digital Marketing Specialist

Employment Type: Permanent Full Time
Position Classification: Health Manager Level 1
Remuneration: Commencing from $87,813.00 per annum
Hours Per Week: 38
Location: Central Coast
Requisition ID: REQ658098
Applications Close: Sunday, 24th May 2026 at 11.59pm

Central Coast Local Health District (CCLHD) is seeking an experienced in-house digital marketing specialist to lead the planning, production and delivery of digital marketing campaigns and strategies which support our employer brand and recruitment marketing across all channels.

This is a sole-function role with creative and operational leadership of the People & Culture digital marketing portfolio. You'll work directly with senior stakeholders, hiring managers and subject matter experts across the District to develop and deliver multi-channel campaigns that attract talent into critical roles.


Key responsibilities:

• End-to-end planning and delivery of multi-channel recruitment and employer brand campaigns aligned with NSW Health and NSW Government branding guidelines.
• Developing and implementing high quality, engaging and innovative strategies to promote CCLHD as an employer of choice including in-house production of video, graphic design, photography, EDMs and written content.
• Develop targeted campaign delivery for priority workforce groups using digital strategies to attract high calibre applicants for even the most challenging positions.
• Paid media campaign management across Meta and other platforms, including strategy, audience targeting, creative testing, optimisation and reporting.
• Organic social media management, content calendar planning and community management across CCLHD's People & Culture channels.
• Write advertising copy and marketing collateral for marketing campaigns and other opportunities for external promotion such as career expos in consultation with CCLHD Media and Communications Unit.
• Budget management across paid media, procurement and event collateral.
• Performance reporting and insights, including monthly recruitment marketing reporting.

For more information about this role, please view the Position Description.


About You

• A relevant degree and/or demonstrated strong experience in marketing, media or communications, ideally as an in-house digital marketer, content producer or marketing generalist.
• Strong skills across video editing, graphic design, copywriting and content production.
• Proven experience managing paid social media campaigns on Meta.
• Confident managing budgets, multiple concurrent projects, stakeholders and deadlines independently.
• Proficient across Adobe Creative Suite, video editing software, Meta Business Suite and Ads Manager, and analytics platforms.
• Comfortable exercising independent judgement, while collaborating effectively across teams.
• A portfolio that demonstrates creative range across digital formats.

Experience in recruitment marketing or healthcare is beneficial, however, not essential. We are looking for strong digital marketers who can apply their craft to a meaningful sector.

Applicants must have current work rights in Australia or be a permanent resident or citizen. Unfortunately, we cannot consider applicants who do not meet this requirement.


Benefits

• Work-Life Balance: Enjoy an accrued day off each month, 17.5% annual leave loading, and paid parental leave.
• Financial Benefits: Boost your take-home pay with salary packaging, save on car costs with novated leasing, and access relocation assistance.
• Health & Wellbeing: Stay active with discounted gym memberships (Fitness Passport), free flu vaccinations, telehealth support, and confidential Employee Assistance Program (EAP) counselling for you and your family. Plus, access discounted private health insurance.
• Career Growth: Advance your career with free professional development courses and secondment opportunities.

Need More Information?
Linda Sutton
Phone: 0477 756 580
Email: linda.sutton1@health.nsw.gov.au

Click here to find out more about applying for this position.

Working for Central Coast Local Health District - NSW Health 

Central Coast Local Health District is committed to implementing the Child Safe Standards.

Central Coast Local Health District is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Aboriginal and Torres Strait Islander applicants can access support through the Stepping Up initiative, which provides guidance on the NSW Health recruitment process. You’re also welcome to reach out to Nathan Bramston-Dean in our Aboriginal Workforce Development Team at CCLHD-AboriginalWorkforce@health.nsw.gov.au or call 02 4320 3519 for one-on-one support.

Vaccination Requirements

All NSW Health workers are required to comply with the Occupational Assessment, Screening and Vaccination Against Specified Infectious Diseases Policy Directive. This includes:

• Category B positions: Vaccination is recommended but not mandatory. 

Applicants must provide appropriate evidence of compliance prior to commencement. For detailed information, please refer to the NSW Health Occupational Assessment, Screening and Vaccination Policy.

NSW Health strongly recommends all workers stay up to date with COVID-19 vaccinations as per the Australian Technical Advisory Group on Immunisation guidelines. However, COVID-19 vaccination is not a condition of employment.

Additional Information

An Eligibility List (E-List) or talent pool may be created from this recruitment episode to assist in filling future permanent, temporary, or casual full-time and part-time positions.

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You are encouraged to complete applications on a week day where Technical Support is available Monday to Friday 8.30am to 4.30pm by phoning ROB Help Desk on 1300 679 367.