Senior Social Marketing Officer
Role Title: Senior Social Marketing Officer
Join the Centre for Population Health at the Ministry of Health for an exciting temporary 11 -month opportunity and help shape the future of health in New South Wales!
About us
We offer robust development and growth support to all our employees, ensuring you have the resources and opportunities to thrive in your career.
Join a passionate team dedicated to innovation and creativity.
Embrace a healthy work-life balance with our flexible/hybrid working hours.
To learn more about the Ministry and what benefits we offer, access our Employee Benefits Handbook.
About this role
You'll be joining the largest public health system in Australia and contribute to a world-class health system in NSW.
The Centre for Population Health (CPH) aims to promote health and prevent morbidity and mortality caused by modifiable risk factors.
The CPH portfolio encompasses blood borne viruses, sexual health, tobacco and obesity. The strategies used to address these issues include state-wide policy and planning, legislation and regulation, program development, resource allocation, performance monitoring, research and evaluation.
The CPH works closely with service provider organisations such as Local Health Districts (LHDs) to manage and support the local delivery of agreed policies, programs and services across the state. Programs and services funded by the CPH are delivered in government, non-government, community and clinical settings.
The CPH approach is characterised by a focus on evidence-informed programmatic and system-level interventions that improve health, reduce health inequity, create healthy environments, promote community action, enable personal health-seeking and recognise the social determinants of good health.
Crown Clerk 9/10, starting salary from $129,464 - $142,665 plus Super and annual leave loading, with a 35-hour work week.
For more information, please read the full Role Description.
What you'll be doing
The Senior Social Marketing Officer provides strategic advice to staff working in CPH and supports the development, implementation and evaluation of best practice, evidence-based, coordinated communications and social marketing initiatives, with a focus on healthy eating and active living behaviours.
This role is a critical point of contact between CPH program and policies teams, NSW Ministry of Health business units, and other internal and external stakeholders.
About you
We are seeking motivated and committed individuals who can support the work of NSW Health with:
Relevant tertiary qualifications or equivalent experience in communications, social marketing.
Experience working in public health communications is desirable but not essential.
Demonstrated experience in all aspects of planning, developing, implementing and monitoring communication and social marketing activities including unpaid and paid campaigns.
In-depth understanding of contemporary digital media practices and evidence-based principles, and demonstrated experience managing digital strategies, developing KPIs, and evaluating the performance and effectiveness of unpaid and paid communications and social marketing activities. Strong strategic skills and experience providing high level advice and recommendations on complex communication and social marketing initiatives to a range of teams including policy, program, project and research teams.
Exceptional interpersonal skills and ability to influence, negotiate and collaborate with other teams outside your direct control.
Ability to prioritise and plan work effectively within a busy environment.
Capacity to work independently with minimal supervision and collaboratively in a team environment.
How to apply
At the Ministry of Health, we want you to make the most of the opportunities you’ll get to grow your skills and your career, surrounded by authentic, smart people and leaders.
Please review the role description and submit your up-to-date resume (up to 5 pages) and cover letter (1-2 pages) AND
1. Explaining your interest and motivation in applying for this role and highlighting your relevant skills
2. Demonstrate your ability by attaching a response to the two target questions below.
Target Questions (1-2 pages)
1. Provide an example of a social marketing strategy you have led. Was it successful and if so, why or why not?
2. Describe a time you worked with a challenging or resistant stakeholder to deliver a communications or social marketing project. How did you manage those relationships and influence outcomes?
For role related queries or questions contact Kate Sharkey on kate.sharkey1@health.nsw.gov.au and quote REQ661666
If you do require any adjustments to the recruitment process during the recruitment process, please contact Karen Kennedy on karen.kennedy8@health.nsw.gov.au
Closing Date: (11:59pm) Thursday 11 June 2026
Our commitment to diversity and inclusion
At the Ministry of Health, we are committed to creating a diverse, inclusive, and flexible environment which reflects the community and customers we serve. We actively promote the employment of women, people with a disability, Aboriginal and Torres Strait Islander peoples, LGBTIQ+ community and people from culturally and linguistically diverse backgrounds.
If you identify as Aboriginal or Torres Strait Islander and would like assistance with your application or to obtain more information on how to apply, please visit The Stepping Up Initiative.
To be eligible for employment in these roles you must be an Australian citizen, or a permanent resident, or a New Zealand citizen, or hold a valid visa with permission to work in Australia.
Additional information
This recruitment may be used to create a Talent Pool for similar future roles (ongoing or temporary) that may arise over the next 18 months.
This is an ongoing role.
For more information on applying visit the Ministry of Health Career portal
Please note the selection process will include a range of comparative assessment techniques to assist in determining your suitability for the role.
Don't miss your chance to embark on this fulfilling journey! Apply now!
Applications Close: (11:59pm) Thursday 11 June 2026
