Head of Content and Media

An exciting opportunity for an experienced senior media professional to lead media strategy for Western Sydney Local Health District. 

This is a fast-paced role for a multi-skilled professional adept in the health or government sector in a large organisation where no two days are the same.

Employment Type: Permanent Full Time
Position Classification: Health Manager Level 4
Remuneration: $147,653 - $175,917 per annum
Hours Per Week: 38
Location: Westmead Hospital

Where you'll be working 
Join Western Sydney Local Health District at Westmead Hospital, one of Australia’s largest and most innovative health hubs. You’ll be part of a high-performing Corporate Communications team that values collaboration, creativity and purpose-driven work supporting community health outcomes.

• Work within a progressive, newsroom-led communications function

• Collaborate with experienced content creators and multimedia specialists

• Contribute to meaningful work that impacts patients and communities

• Thrive in a fast-paced, supportive and purpose-driven environment

• Engage with senior leaders and key external stakeholders

What you'll be doing
As Head of Content and Media, you will lead the editorial vision and oversee the delivery of compelling, timely and strategic communications that elevate the organisation’s voice and reputation.

You will be responsible for generating content and sharing powerful stories with real impact and managing media responses for one of Australia’s largest local health districts covering Westmead, Blacktown, Mount Druitt, Auburn, Cumberland and the future Rouse Hill Hospital.

• Lead and mentor a small team to deliver high-quality, multi-channel content

• Develop and execute content strategies aligned to organisational priorities

• Manage proactive and reactive media opportunities, including complex enquiries

• Analyse performance metrics to optimise engagement and reach

• Build strong relationships and lead media training for senior stakeholders
  
   

Ready to make an impact?
Help shape the story of public healthcare in Western Sydney and contribute to better outcomes for patients and communities.

How to Apply
Apply online by submitting your resume and addressing the criteria listed below by providing examples that demonstrate your ability before the closing date.

1. Tertiary qualifications and/or equivalent proven professional experience in journalism, communications, media content creation or related field.

2. Demonstrated high level ability to identify content opportunities and story angles and to research, creatively develop, produce, write and edit compelling and engaging content for a range of channels, along with proven experience working with the media either in a newsroom or in a communications team with ability to pitch and manage media opportunities.

3. Ability to identify risk and provide media strategy advice around contentious issues to Director Corporate Communications and senior executives.

4. Excellent leadership, interpersonal and motivation skills and experience managing a team and providing appropriate mentoring and performance appraisal to achieve key communication outcomes.

5. Demonstrated ability to strategically plan, manage and coordinate communication campaigns, corporate events, VIP and media visits.

6. Demonstrated ability to plan, prioritise and problem-solve to manage multiple conflicting deadlines ensuring the team is able to respond to new and emerging media issues or story opportunities in a timely manner.

7. Demonstrated knowledge of new and emerging communication channels and techniques, including social media and analytics.

8. Valid NSW Drivers Licence and be willing to use it for work purposes.

Requisition ID: REQ655361
Applications Close: 4 May 2026

Need more information?

• Discover more about the application process.

• Review the detailed Position Description for insights into role requirements and criteria.  

• Explore the selection process, employment checks, outcomes and notifications.

• For inquiries about the role, contact Carly Mcloughlin on Carly.Mcloughlin@health.nsw.gov.au.