Recruitment Marketing Specialist

Location: Waratah Campus, Newcastle / Awabakal Country 
Remuneration: From $84,436 - $112,331.00 (based on qualifications and experience) + 12% Super + Salary Packaging 
Employment Type: Permanent/Temporary | Full-Time/Part-Time 
Position Classification: Health Manager Level 1 
Hours Per Week: 38 
Requisition ID: REQ588105 
Applications Close: Sunday 20 July 2025 
Interviews: Wednesday 23 July 2025 

Is this your next role? 

• Are you passionate about digital marketing and employer branding?
  
• Do you thrive in a dynamic environment where creativity and data meet?
• Are you ready to use your marketing skills to make a real difference in health workforce recruitment? 

If you answered yes, this could be your perfect next step. 

We're looking for a driven and strategic Recruitment Marketing Specialist to join Hunter New England Health’s recruitment team. This is your chance to use your creativity, campaign knowledge and digital savvy to attract top-tier talent across a diverse and meaningful sector. 

What you’ll be doing
As a key member of our recruitment marketing team, you’ll lead the research, development, design, and execution of targeted campaigns that attract top talent locally, nationally, and internationally. Working closely with the marketing team, hiring managers, and recruitment officers, you’ll develop strategic initiatives that improve brand visibility, candidate engagement, and recruitment outcomes. 

Key responsibilities include:

• Work Across the Full Recruitment Marketing Lifecycle: Take a hands-on approach to campaign strategy, execution, reporting, and optimisation-ensuring each stage delivers impact and supports workforce goals.
• Design and Deliver End-to-End Candidate Journeys: Develop tailored recruitment marketing strategies and implement complete candidate experiences-from initial brand awareness through to engagement and application—aligned to workforce needs.
• Lead the Marketing Team: Manage, inspire, and develop a talented recruitment marketing team, ensuring they are equipped to deliver innovative, high-impact campaigns.
• Create Compelling Content on the Ground: Travel across our hospitals and sites to capture real stories, visuals and insights that bring our employer brand to life and resonate with our target audiences.
• Shape Recruitment Marketing Strategy: Identify opportunities and gaps, set the strategic direction for recruitment marketing and align initiatives with broader organisational goals.
• Design and Improve Processes: Develop and optimise marketing processes that support effective delivery, scalability, and continuous improvement.
• Test and Innovate: Pilot new approaches, test creative solutions, and use data and insights to drive smarter decision-making across all recruitment marketing efforts.
• Manage and Optimise Paid Campaigns: Oversee paid advertising campaigns across platforms such as LinkedIn, Facebook, and Instagram, ensuring strong performance, targeting, and ROI.
• Develop On-Brand Content: Create engaging content and design templates using Canva and Adobe Creative Suite, ensuring visual and messaging consistency across all digital and print touchpoints.
• Support Stakeholders in Attraction: Train and coach recruitment officers and hiring managers on candidate attraction strategies, campaign tools, and recruitment marketing best practices.
• Enhance Our Careers Website: Maintain and optimise our careers site to improve user experience, SEO performance and candidate engagement.
• Leverage Data and Insights: Use analytics and reporting tools to track campaign performance, guide optimisation efforts, and clearly demonstrate marketing impact.
  
• Coordinate Events and Campaigns: Plan and deliver recruitment marketing events, expos, and initiatives, both online and in-person that support candidate engagement and pipeline growth.
• Manage Our Digital Employer Brand: Maintain and enhance our presence across job boards, review sites, and other digital platforms to strengthen our reputation and visibility.
• Contribute to Strategic Attraction Efforts: Support district-wide initiatives to attract talent to niche and hard-to-fill roles, helping ensure workforce needs are met across the organisation. 

Is this the role for you?
You’ll thrive in this role if you: 

• Bring a strong foundation in digital marketing and campaign execution.
• Are naturally curious and love finding creative solutions to connect with audiences.
• Combine creative flair with analytical thinking and data-driven decision making.
• Have experience in employer branding, recruitment marketing, or candidate attraction.
• Understand the full candidate journey and how to enhance every touchpoint.
• Are confident using social media platforms, CRMs, and campaign tools.
• Hold a qualification in marketing, communications, HR—or have equivalent hands-on experience.
• Are skilled in converting marketing strategies into measurable outcomes.
• Have a proven ability to manage competing priorities and work in a dynamic, high-impact environment.
• Can manage external contractors and suppliers and ensure alignment with brand standards.
• Have experience working across multiple marketing disciplines including product development, events, sponsorships, or cultural promotion. 

Why work with us? 
Working at Hunter New England Health means being part of something bigger. You’ll be joining a values-driven team that’s passionate about making a difference through strategic, creative, and impactful recruitment initiatives. 

We offer: 

• Up to 12 Allocated Days Off per year (for full-time employees)
• Four weeks of annual leave
• 12% employer superannuation contribution
• Salary packaging of up to $9,009 (living expenses) + $2,650 (meals/entertainment) + novated lease options
• Fitness Passport + Employee Assistance Program (EAP) for you and your family
• Free onsite parking and nearby café access
• Team lunches, morning teas, and a collaborative, supportive culture
• The opportunity to grow your skills across digital, social, events, branding, and more 

Additional Information 

• This recruitment may create an eligibility list for future opportunities.
• Visa sponsorship is not available for this role. 

Ready to apply? 

• Click here for the Position Description
• Find out more about applying for this position 

Got questions? 
Contact Charlotte Cunningham at Charlotte.Cunningham@health.nsw.gov.au or call 0411 946 117 

At Hunter New England Local Health District, we are an inclusive employer dedicated to fostering a diverse, inclusive, and welcoming workplace.  Our commitment to a workforce that reflects the community we care for is essential for delivering the highest quality healthcare to our community. We encourage people with diverse lived experiences to apply. If you require any accommodations or adjustments to the recruitment process please let us know when you apply or at any stage of the process. We will work with you to meet your needs and create the best possible experience. Please contact Rebecca.Caldwell@health.nsw.gov.au for confidential support to ensure an equitable, barrier-free application process.