Marketing and Communications Manager

Role Title: Marketing & Communications Manager

Employment Type: Temporary Full Time (up to 24 months)

Position Classification: Health Manager Level 4

Remuneration: $141,974 - $169,151 plus Superannuation

Location: 1 Reserve Road, St Leonards NSW

Hours Per Week: 38 hours

Requisition ID: REQ589925

Closing Date: 7 Aug 2025 (11:59PM)

Join the Strategic Medical Operations Unit at Ministry of Health for an exciting 24-month temporary employment opportunity and be part of the team enriching health in millions of ways every day.

About us

Established within the Workforce Planning and Talent Development Branch, the new Strategic Medical Operations Unit will centrally manage the locum medical workforce strategy including developing the internal capability to source its locum medical workforce. The Unit will provide an innovative environment for NSW Health to attract and retain its medical workforce while providing new flexibility.

• Our core values of collaboration, openness, respect, and empowerment are more than just words – they're the guiding principles that shape every aspect of our work.
• While regular office presence is essential, we offer flexible work arrangements to support your needs.
• Committed to fostering diverse and inclusive workplace for all.

To learn more about the Ministry and what benefits we offer, access our Employee Benefits Handbook.

About the role:

With your skills and experience, you can contribute to the millions of ways we’re enhancing health and wellness while developing your career as part of the largest health organisation in Australia.

The Marketing and Communications Manager will develop and execute a national marketing and communication plan to launch a new NSW Health locum medical sourcing service to doctors, as well as internal and external health system stakeholders. In addition to a go-to market strategy, the Manager will also be responsible for developing a comprehensive post launch plan to support business and market share growth. The Manager will lead content and collateral creation, working closely with the Strategic Communications and Engagement Branch to ensure clear, consistent messaging across all channels.

Health Manager level 4, starting salary from $141,974 - $169,151 plus Super, with a 38-hour work week.

What you’ll be doing

• Brand development
• Develop and deliver a national marketing and communications strategy to take the entity to market - build awareness of the service, launch the service and drive registrations by doctors
• Develop a post launch marketing and communications strategy to support market share growth
• Lead the procurement of marketing and communication services and the management of vendor contracts and relationships, as required
• Lead the creation, implementation and evaluation of content and collateral to support the marketing and communications strategy across a variety of channels, ensuring alignment with NSW Health and NSW Government policies
• Liaise closely with the Strategic Communications and Engagement Branch to ensure clear, consistent messaging across all channels
• Establish and manage an internal communications strategy for NSW Health entities relating to the activities of the new business unit
• Contribute to the development and implementation of a change management plan for stakeholders.

About you:

We are seeking motivated and committed individuals who can support the work of NSW Health with:

1. Relevant tertiary qualifications in marketing, communications, business and/or significant relevant experience in conducting marketing, branding or communications initiatives.

2. Demonstrated experience in brand development, go to market/launch communication strategies and change strategies, plans and material in a large organisation. 

3. Demonstrate excellent oral and written communication, interpersonal and consultation skills with an ability to build strong working relationships with internal stakeholders across NSW Health and external parties.

How to apply

At The Ministry of Health, we want you to make the most of the opportunities you’ll get to grow your skills and your career, surrounded by authentic, smart people and leaders.

Please review the role description and submit your up-to-date resume (up to 5 pages) and cover letter (1-2 pages) AND demonstrate your ability by attaching a response to the two target questions below.

Target Questions (1-2 pages)

1. Demonstrated experience designing and delivering a go to market marketing and communications strategy for a new service or business. What steps did you take to ensure successful uptake by the target audience?
2. This role involves working closely with internal and external stakeholders with differing priorities. Provide an example of how you managed competing stakeholder interests while delivering a successful marketing or communications initiative.

For role related queries or questions contact Dr Louise Messara on louise.messara@health.nsw.gov.au and quote REQ589925.

If you do require any adjustments to the recruitment process during the recruitment process, please contact Anu Kundu on anu.kundu@health.nsw.gov.au